- Role
- Product and brand design lead
- Engagement
- 0→1 platform
- Focus
- PropTech · Marketplace UX · Cross-platform design · Design systems
01 / Context
An Egyptian PropTech platform bringing property discovery, project data, developer context, market content, and expert support into one system.
02 / Challenge
Property discovery had to work as one journey across web and mobile.
EstateBook needed to connect property discovery, listing information, and follow-up across multiple surfaces. The challenge was keeping a large amount of real-estate information useful and consistent without making the experience feel dense or fragmented.
03 / Product direction
Understand
I mapped the property journey around how users discover, evaluate, save, and return to listings rather than treating each screen as an isolated browsing experience.
Structure
Search, property information, and supporting actions were organized around progressive decision-making, with the most relevant information surfaced first.
Deliver
The final experience connected responsive web and mobile flows into a more coherent property discovery journey.
04 / Key decisions
Discovery first
Search and listing exploration were designed to help users narrow options quickly without overwhelming them with property data.
Layered property detail
Key decision-making information was prioritized, while secondary details remained accessible without competing for attention.
Cross-platform consistency
Shared interaction and visual patterns helped keep the property journey familiar across web and mobile.
05 / System
A complete design system built to scale across web and mobile.
I designed the EstateBook design system from scratch, defining reusable components, interaction patterns, visual rules, and responsive behavior across both web and mobile. This created a consistent product language and a scalable foundation for future features and development.
06 / Product screens
Website
Mobile app
07 / Outcome
The work contributed to a shipped real-estate product spanning web and mobile, creating a clearer and more consistent journey from property discovery through evaluation and follow-up.
08 / Reflection
“In marketplace products, more information does not automatically create more confidence. The hierarchy has to match the decision users are trying to make.”